THE FORMAT: URBAN CONTEMPORARY

Because the format is preferred by the Urban consumer, advertisers can be sure to reach Tulsa's Urban population. An ad schedule on KJMM efficiently reaches the Urban consumer with a universal appeal that attracts a crossover listenership from all ethnic backgrounds.

Urban Contemporary features a variety of mass appeal artists. With every format covered in Tulsa, the one missing was a station for an upbeat city lifestyle. Urban Radio reaches listeners from all age groups, income levels and backgrounds. Urban Radio is considered a cradle to grave format.