THE FORMAT: GOSPEL
Because the format is preferred by the Urban consumer, advertisers can be sure to reach Lawton's Urban population. An ad schedule on KKRX efficiently reaches the Urban consumer with a universal appeal that attracts a
crossover listenership from all ethnic backgrounds.
Urban Contemporary features a variety of mass appeal artists. With every format covered in Lawton, the one missing was a station for an upbeat city
lifestyle. Urban Radio reaches listeners from all age groups, income levels and backgrounds. Urban Radio is considered a cradle to grave format.
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