THE FORMAT: GOSPEL

Because the format is preferred by the Urban consumer, advertisers can be sure to reach Lawton's Urban population. An ad schedule on KKRX efficiently reaches the Urban consumer with a universal appeal that attracts a crossover listenership from all ethnic backgrounds.

Urban Contemporary features a variety of mass appeal artists. With every format covered in Lawton, the one missing was a station for an upbeat city lifestyle. Urban Radio reaches listeners from all age groups, income levels and backgrounds. Urban Radio is considered a cradle to grave format.